Freehand Profit Creates “Highly Addictive” Mask for Afew’s Diadora Collaboration

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In celebration of their new collaboration with Diadora, Afew has tapped Freehand Profit to create a one-of-a-kind mask to further commemorate the “Highly Addictive” sneaker release.

The mask, which also plays on an addiction to footwear, takes the pill icon found on the heel of the shoe, then pairing it with air canisters that can be filled with actual pills. Boasting the same color combination as the “Highly Addictive” drop, Freehand Profit’s honorary mask is set to make its debut alongside the collaborative sneaker on April 22 in Düsseldorf, Germany.

For more footwear-related heat, be sure to check out the most fire kicks releasing this weekend.

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