In line with its substantial history of collaborations with artists, Moncler has tapped another luminary for its 'Destination | Hong Kong' event. Artist Craig Costello offers his creativity to the Mr. Moncler-centric undertaking. Register here at the event’s micro-site.
Moncler is well-regarding for linking up with innovators, granting special lines to designers for collaborative releases, including Craig Green's Moncler C and Off-White™'s Moncler O. The storied label also recently launched a collaborative release with Los Angeles' Greg Lauren. Departing from fashion, Moncler partnered with amfAR for 2015's Art for Love, which presented 25 original artworks from notable photographers. The event raised money for HIV research, and featured contributions from innovators including Annie Leibovitz and Bruce Weber.
In the spirit of borderless art, Moncler has called upon Costello, the founder of KRINK. "With the 'Moncler | Destination Hong Kong' project we have decided to celebrate the universality message related to art, through a combination of expression and imagination," notes Moncler Chairman and CEO, Remo Ruffini. "Moncler’s partnership with the artist Craig Costello has allowed us to blend Moncler DNA with the trademark paint-drip aesthetic, resulting in a unique globally recognizable language project." Costello is known for his style of 'drip art,' which he will apply to 350 Mr. Moncler figures. These customized pieces will be randomly distributed around the locations around Hong Kong hosting the event. Costello notes, "Moncler is well known for its commitment to quality and style. I’m really happy to have the opportunity to work with Moncler as I share a similar dedication to creativity, working consistently to continue to build a unique story and heritage."
Take a look at Costello's creative process in the video above. ‘Moncler | Destination Hong Kong’ launches November 16 from 9 a.m. – 11 p.m. HKT.